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~person:"Ostrom, Amy L."
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Ostrom, Amy L.
Iacobucci, Dawn
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
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Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
3
The effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
12
(
1998
)
4-5
,
pp. 362-378
Persistent link: https://www.econbiz.de/10007349444
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