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Pae, Jae Hyeon
Samiee, Saeed
122
Chao, Paul
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Advertising standardization in multinational corporations - The subsidiary perspective
Samiee, Saeed
;
Jeong, Insik
;
Pae, Jae Hyeon
;
Tai, Susan
- In:
Journal of business research : JBR
56
(
2003
)
8
,
pp. 613-626
Persistent link: https://www.econbiz.de/10006720570
Saved in:
2
Advertising standardization in multinational corporations: The subsidiary perspective
Samiee, Saeed
;
Jeong, Insik
;
Pae, Jae Hyeon
;
Tai, Susan
- In:
Journal of Business Research
56
(
2003
)
8
,
pp. 613-626
Persistent link: https://www.econbiz.de/10005466034
Saved in:
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