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Page, Karen L.
Gürhan-Canli, Zeynep
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
Swaminathan, Vanitha
;
Page, Karen L.
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10007763385
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