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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of business research : JBR
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ECONIS (ZBW)
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Effect of appeal content on fundraising success and donor behavior
Kamatham, Sri Harsha
;
Pahwa, Parneet
;
Jiang, Juncai
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 827-839
Persistent link: https://www.econbiz.de/10012494184
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2
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
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