Pricing models for online advertising : CPM vs. CPC
Year of publication: |
2012
|
---|---|
Authors: | Asdemir, Kursad ; Kumar, Nanda ; Jacob, Varghese S. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 3/1/2, p. 804-822
|
Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Asymmetrische Information | Asymmetric information | Prinzipal-Agent-Theorie | Agency theory |
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