Ryu, Yoonji; Kim, Kihan; Paik, Jong Won; Cheong, Yunjae - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 1, pp. 184-202
Purpose: The purpose of this paper is to examine factors influencing the audience demand for televised post-season games of the Korean professional baseball league. Design/methodology/approach: The data were collected from a total of 129 games – the entire post-season games from 2008 to 2016....
