Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of Business Ethics 125 (2014) 4, pp. 693-707
The current study investigates the effects of green advertising and a corporation’s environmental performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental performance and its advertising efforts as independent variables) experiment using n = 302 subjects was...
