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~person:"Palda, Kristian S."
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Werbung als Investition
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Palda, Kristian S.
Simon, Julian Lincoln
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The journal of business : B
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ECONIS (ZBW)
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Economic analysis for marketing decisions
Palda, Kristian S.
-
1969
Persistent link: https://www.econbiz.de/10000569399
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2
The measurement of cumulative advertising effects
Palda, Kristian S.
-
1964
Persistent link: https://www.econbiz.de/10000055703
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3
The measurement of cumulative advertising effects
Palda, Kristian S.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10002605577
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