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Palla, Polyxeni Jenny
Panigyrakis, George G.
22
Theodoridis, Prokopis K.
15
Kyrousi, Antigone G.
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Chatzipanagiotou, Kalliopi C.
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Zotou, Athina Y.
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Veloutsou, Cleopatra
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Hatzithomas, Leonidas
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Kapareliotis, Ilias
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Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas
;
Zotou, Athina Y.
;
Palla, …
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
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