Purpose – The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations. Design/methodology/approach – Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument...

Purpose – The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market...