McAfee, R.; Papineni, Kishore; Vassilvitskii, Sergei - In: Review of Economic Design 17 (2013) 2, pp. 83-94
There are around 400 advertising networks that match opportunities for “display” advertising, which include banner ads, video ads and indeed all ads other than text-based ads, on web pages and candidate advertisements. This is about a <InlineEquation ID="IEq1"> <EquationSource Format="TEX">$${\$}25$$</EquationSource> </InlineEquation> billion business annually. The present...</equationsource></inlineequation>
