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Service Blueprinting: A Practi...
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Parasuraman, A.
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Service research priorities in a rapidly changing context
Ostrom, Amy L.
;
Parasuraman, A.
;
Bowen, David E.
; …
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 127-159
Persistent link: https://www.econbiz.de/10011283713
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.
;
Homburg, Christian
;
Macinnis, Debbie
; …
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
3
,
pp. 312-313
Persistent link: https://www.econbiz.de/10006151042
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.
;
Homburg, Christian
;
Macinnis, Debbie
; …
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
3
,
pp. 312
Persistent link: https://www.econbiz.de/10006151043
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4
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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