Kim, Jina; Jang, Yeonju; Bae, Kunwoo; Oh, Soyoung; … - In: Data Technologies and Applications 55 (2021) 4, pp. 542-557
Purpose Understanding customers' revisiting behavior is highlighted in the field of service industry and the emergence of online communities has enabled customers to express their prior experience. Thus, purpose of this study is to investigate customers' reviews on an online hotel reservation...
