Motivations for customer revisit behavior in online review comments : analyzing the role of user experience using big data approaches
Year of publication: |
2019
|
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Authors: | Park, Eunil |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 14-18
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Subject: | customer revisit | User experience | Revisit | Satisfaction | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
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