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The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin; Park, Jaehong; Konana, Prabhudev - In: Information systems research : ISR 23 (2012) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
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Information valuation and confirmation bias in virtual communities : evidence from stock message boards
Park, Jaehong; Konana, Prabhudev; Gu, Bin; Kumar, Alok; … - In: Information systems research : ISR 24 (2013) 4, pp. 1050-1067
Persistent link: https://www.econbiz.de/10010228966
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Research Note-The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
Gu, Bin; Park, Jaehong; Konana, Prabhudev - In: Information systems research : ISR ; an information … 23 (2012) 1, pp. 182-197
Persistent link: https://www.econbiz.de/10009842098