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A new bayesian spatial model for brand positioning

Park, Joonwook; Rajagopal, Priyali; Dillon, William R.; … - In: Journal of modelling in management 12 (2017) 3, pp. 404-431

Persistent link: https://www.econbiz.de/10011776922

A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data

Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492

Persistent link: https://www.econbiz.de/10008736171

Deriving joint space positioning maps from consumer preference ratings

DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009125081

Deriving joint space positioning maps from consumer preference ratings

DeSarbo, Wayne; Park, Joonwook; Rao, Vithala - In: Marketing Letters 22 (2011) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10008926154

A New Heterogeneous Multidimensional Unfolding Procedure

Park, Joonwook; Rajagopal, Priyali; DeSarbo, Wayne - In: Psychometrika 77 (2012) 2, pp. 263-287

Persistent link: https://www.econbiz.de/10010539392

A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data

DeSarbo, Wayne; Park, Joonwook; Scott, Crystal - In: Psychometrika 73 (2008) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10005757838

A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity

Park, Joonwook; DeSarbo, Wayne; Liechty, John - In: Psychometrika 73 (2008) 3, pp. 451-472

Persistent link: https://www.econbiz.de/10005166430

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data

Fong, Duncan K. H.; DeSarbo, Wayne S.; Park, Joonwook; … - In: Journal of the American Statistical Association 105 (2010) 490, pp. 482-492

Persistent link: https://www.econbiz.de/10008783985

A New Bayesian Spatial Model for Brand Positioning

Park, Joonwook - 2016

Persistent link: https://www.econbiz.de/10012988387

A New Heterogeneous Multidimensional Unfolding Procedure

Park, Joonwook - 2016

A variety of joint space multidimensional scaling (MDS) methods have been utilized for the spatial analysis of two- or three-way dominance data involving subjects' preferences, choices, considerations, intentions, etc. so as to provide a parsimonious spatial depiction of the underlying relevant...

Persistent link: https://www.econbiz.de/10012988859