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Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
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Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun; Lee, Kyoungmi; Park, Kiwan - In: Organizational behavior and human decision processes : … 131 (2015), pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
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Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of Consumer Research 36 (2010) 6, pp. 983-991
Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited)....
Persistent link: https://www.econbiz.de/10008633275
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The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 930-950
Persistent link: https://www.econbiz.de/10008396537