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Park, Seong Hee
Andrew, Damon P. S.
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
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ECONIS (ZBW)
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Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee
;
Mahony, Daniel F.
;
Kim, Yu Kyoum
;
Kim, …
- In:
Sport management review
18
(
2015
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Saved in:
2
The measurement of sport fan exploratory curiosity
Park, Seong Hee
;
Mahony, Daniel F.
;
Greenwell, T. …
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 434-455
Persistent link: https://www.econbiz.de/10008656372
Saved in:
3
Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee
;
Ha, Jae-Pil
;
Mahony, Daniel F.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
6
,
pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
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