//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Parker, John"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why and how do creative thinki...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Werbung
2
Absorptive capacity
1
Advertising industry
1
Advertising planning
1
Consumers
1
Creativity
1
Creativity technique
1
Kreativität
1
Kreativitätstechnik
1
Verbraucher
1
Werbeplanung
1
Werbewirtschaft
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Parker, John
Koslow, Scott
42
Kilgour, Mark
14
Sasser, Sheila L.
13
Sasser, Sheila
5
O'Connor, Huw
4
Riordan, Edward A.
4
Tevi, Alexander
4
Ang, Lawrence
3
Larke, Roy
3
Costley, Carolyn
2
Sameti, Ardalan
2
Shamdasani, Prem N.
2
Touchstone, Ellen E.
2
Abedi, Farzad
1
Al-Shuaili, Ahmed Hamed
1
Bilby, Julie
1
Calderwood, Richard
1
D'Alessandro, Steven
1
Dahlén, Micael
1
Davey, Janet
1
Eisend, Martin
1
Fitzpatrick, Mary
1
Garland, Ron
1
Hollebeek, Linda D.
1
John, Surej P.
1
Mashhady, Arash
1
Noort, Guda van
1
O’Connor, Huw
1
Riordan, Edward
1
Rosengren, Sara
1
Sasser, Sheila Lucy
1
Sasser, Shelia L.
1
Shamdasani, Prem N
1
Smit, Edith G.
1
Stewart, David W.
1
Tellis, Gerard J
1
Tellis, Gerard J.
1
Touchstone, Ellen E
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander
;
Koslow, Scott
;
Parker, John
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
Saved in:
2
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
3
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->