The creative search for an insight in account planning : an absorptive capacity approach
John Parker, Lawrence Ang, Scott Koslow
| Year of publication: |
July-September 2018
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| Authors: | Parker, John ; Ang, Lawrence ; Koslow, Scott |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 3, p. 237-254
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| Subject: | Absorptive capacity | Werbewirtschaft | Advertising industry | Werbeplanung | Advertising planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2018.1474146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930119