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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Alam, Syed Hasnain - In: Amfiteatru Economic 25 (2023) 62, pp. 265-282
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...
Persistent link: https://www.econbiz.de/10014463438
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Assessing the organizational commitment, subjective vitality and burnout effects on turnover intention in private universities
Parmar, Vishnu; Channar, Zahid Ali; Ahmed, Rizwan Raheem; … - In: Oeconomia Copernicana 13 (2022) 1, pp. 251-286
Persistent link: https://www.econbiz.de/10013255887
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Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention
Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...
Persistent link: https://www.econbiz.de/10014464214