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Parsons, Amy L.
Spotts, Harlan E.
26
Weinberger, Marc G.
10
Weinberger, Michelle F.
4
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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1
The Use and Effect of Humor in Different Advertising Media
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Campbell, Leland
; …
- In:
Journal of advertising research
35
(
1995
)
3
,
pp. 44-58
Persistent link: https://www.econbiz.de/10006533205
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2
Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Parsons, Amy L.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008122339
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