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Targeting segments in the Australian community to increase support for climate change policy
Morrison, Mark D.
;
Duncan, Roderick
;
Parton, Kevin A.
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010242969
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Using segmentation and prototyping in engaging politically-salient climate-change household segments
Sherley, Chris
;
Morrison, Mark D.
;
Duncan, Roderick
; …
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 258-280
Persistent link: https://www.econbiz.de/10010490399
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