Narrow search
Showing 1 - 4 of 4
Cover Image
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Cover Image
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Cover Image
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
Cover Image
Strategic marketing and business performance: A study in three European ‘engineering countries’
Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1311
Persistent link: https://www.econbiz.de/10009794119