del Vecchio, Pasquale; Secundo, Giustina; Passiante, … - In: EuroMed Journal of Business 13 (2018) 1, pp. 44-59
Purpose: The purpose of this paper is to contribute to the scientific debate on innovation in tourism by focusing on modularity as emerging approach for creating personalized tourism experiences. The focus on modularity has two objectives. The first is to demonstrate that tourism offering can...