A methodological framework to assess social media strategies of event and destination management organizations
Giovanni Pino, Alessandro M. Peluso, Pasquale Del Vecchio, Valentina Ndou, Giuseppina Passiante and Gianluigi Guido
| Year of publication: |
2019
|
|---|---|
| Authors: | Pino, Giovanni ; Peluso, Alessandro M. ; Del Vecchio, Pasquale ; Ndou, Valentina ; Passiante, Giuseppina ; Guido, Gianluigi |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 28.2019, 2, p. 189-216
|
| Subject: | content analysis | Facebook | Social media | tourist destinations | Twitter | Social Web | Social web | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2018.1516590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176603