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Paswan, Audhesh
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Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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2
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
Saved in:
3
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10010088293
Saved in:
4
Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-266
Persistent link: https://www.econbiz.de/10008308163
Saved in:
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