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Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit; Amos, Clinton; Paswan, Audhesh; Holmes, Gary - In: Journal of retailing and consumer services 20 (2013) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
Cover Image
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit; Amos, Clinton; Paswan, Audhesh; Holmes, Gary - In: Journal of retailing and consumer services 20 (2013) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10010088293
Cover Image
Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-266
Persistent link: https://www.econbiz.de/10008308163