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The dynamics of brand equity, co-branding and sponsorship in professional sports
Frederick, Howard H.
;
Patil, Sandeep
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 44-57
Persistent link: https://www.econbiz.de/10003937862
Saved in:
2
The dynamics of brand equity, co-branding and sponsorship in professional sports
Frederick, Howard
;
Patil, Sandeep
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 44-57
Persistent link: https://www.econbiz.de/10009869622
Saved in:
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