The dynamics of brand equity, co-branding and sponsorship in professional sports
Howard Frederick and Sandeep Patil
| Year of publication: |
2010
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|---|---|
| Authors: | Frederick, Howard H. ; Patil, Sandeep |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 7.2010, 1/2, p. 44-57
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| Subject: | Profisport | Professional sports | Sponsoring | Sponsorship | Markenführung | Brand management | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003937862