Narrow search
Showing 1 - 6 of 6
Cover Image
Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020
Kumar, Satish; Xiao, Jing-jian; Pattnaik, Debidutta; … - In: International journal of bank marketing 40 (2022) 2, pp. 341-383
Persistent link: https://www.econbiz.de/10013165370
Cover Image
A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising research 62 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Cover Image
Economic Modelling at thirty-five : a retrospective bibliometric survey
Pattnaik, Debidutta; Kumar, Satish; Burton, Bruce G.; … - In: Economic modelling 107 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013367468
Cover Image
Artificial intelligence and machine learning in finance : identifying foundations, themes, and research clusters from bibliometric analysis
Goodell, John W.; Kumar, Satish; Lim, Weng Marc; … - In: Journal of behavioral and experimental finance 32 (2021), pp. 1-19
Persistent link: https://www.econbiz.de/10013337857
Cover Image
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising 51 (2022) 2, pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Cover Image
Past, present and future of bank marketing : a bibliometric analysis of <i>International Journal of Bank Marketing</i> (1983–2020)
Kumar, Satish; Xiao, Jing Jian; Pattnaik, Debidutta; … - In: International Journal of Bank Marketing 40 (2021) 2, pp. 341-383
Purpose: This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design/methodology/approach: This study conducts a bibliometric analysis to analyze the performance and...
Persistent link: https://www.econbiz.de/10012811417