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Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C; Sreejesh, S.; Paul, Justin - In: International journal of hospitality management 96 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
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Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014227448