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~person:"Paulich, Brianna JeeWon"
~type_genre:"Article in journal"
~type_genre:"Einführung"
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Paulich, Brianna JeeWon
Kumar, V.
146
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Journal of the Academy of Marketing Science
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Relating entertainment features in screenplays to movie performance : an empirical investigation
Paulich, Brianna JeeWon
;
Kumar, Vikas
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1222-1242
Persistent link: https://www.econbiz.de/10012659720
Saved in:
2
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
3
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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