Relating entertainment features in screenplays to movie performance : an empirical investigation
Year of publication: |
2021
|
---|---|
Authors: | Paulich, Brianna JeeWon ; Kumar, Vikas |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 6, p. 1222-1242
|
Subject: | Entertainment science | Entertainment product consumption | Movie | Screenplay | Motion-picture | Theory of transportation | Filmwirtschaft | Film industry | Freizeitwirtschaft | Leisure industries | Kino | Movie theatre |
Description of contents: | Description [doi.org] |
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