Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity … -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions … toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer …

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity … -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions … toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer …