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~person:"Pelsmacker, Patrick de"
~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
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54
Advertising effects
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14
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Pelsmacker, Patrick de
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
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Franses, Philip Hans
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Melewar, T. C.
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Romaniuk, Jenni
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Ahlert, Dieter
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Bauer, Hans H.
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Bronnenberg, Bart J.
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Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
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Kapferer, Jean-Noël
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King, Stephen
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Sharp, Byron
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Steenkamp, Jan-Benedict E. M.
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Chintagunta, Pradeep K.
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Khan, Imran
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Sarkar, Juhi Gahlot
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Bang, Nguyen
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Guzman, Francisco
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Japutra, Arnold
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Loureiro, Sandra Maria Correia
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Veloutsou, Cleopatra
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International journal of advertising : the quarterly review of marketing communications
2
Cutting edge international research
1
Journal of advertising
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
7
The effects of
brand
placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
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