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~person:"Pelsmacker, Patrick de"
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Consumer behaviour
54
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54
Advertising effects
22
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Brand management
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Pelsmacker, Patrick de
Han, Heesup
118
Belk, Russell W.
115
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
90
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
76
Usman, Osly
76
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
66
Stavins, Joanna
66
Laroche, Michel
65
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Walsh, Gianfranco
57
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Thøgersen, John
55
Ko, Eunju
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Sutter, Matthias
52
Cherchye, Laurens
51
Diamantopoulos, Adamantios
51
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Analyzing the cultural diversity of consumers in the global marketplace
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Electronic commerce research
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Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
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1
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
4
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
5
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
6
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
7
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
8
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
9
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
10
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
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