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~person:"Pelsmacker, Patrick de"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
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Werbung
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Advertising
20
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Belgium
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Pelsmacker, Patrick de
Kotler, Philip
236
Meffert, Heribert
222
Bruhn, Manfred
189
Pepels, Werner
123
Irwin, Scott H.
94
Tadajewski, Mark
94
Kaiser, Harry M.
90
Sheth, Jagdish N.
87
Bauer, Hans H.
86
Fritz, Wolfgang
75
Homburg, Christian
74
Gierl, Heribert
71
Huber, Frank
70
Wiedmann, Klaus-Peter
69
Belz, Christian
65
Esch, Franz-Rudolf
63
Wilson, William W.
62
Good, Darrel L.
61
Han, Heesup
59
Hunt, Shelby D.
57
Kirchgeorg, Manfred
53
Tomczak, Torsten
53
Baker, Michael John
52
Franses, Philip Hans
51
Jabbar, Mohammad A.
51
Reinecke, Sven
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Kozak, Metin
49
Malhotra, Naresh K.
49
Pechlaner, Harald
49
Zerres, Michael P.
48
Brown, Stephen
46
Kuß, Alfred
46
Backhaus, Klaus
45
Kleinaltenkamp, Michael
45
Nijkamp, Peter
44
McDonald, Malcolm
43
Dichtl, Erwin
42
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Cutting edge international research
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of electronic commerce research : JECR
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Marketing letters : a journal of research in marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
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1
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1
Electronic commerce research
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Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
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European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
63
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
3
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
4
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
5
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
6
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
8
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
9
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
10
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
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