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~person:"Pelsmacker, Patrick de"
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Consumer behaviour
54
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Advertising effects
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English
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Pelsmacker, Patrick de
Han, Heesup
133
Mattila, Anna S.
120
Belk, Russell W.
114
Huber, Frank
105
Phau, Ian
104
Grunert, Klaus G.
102
Bauer, Hans H.
95
Homburg, Christian
95
Herrmann, Andreas
89
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
85
Usman, Osly
84
Foxall, Gordon R.
82
Khare, Arpita
82
Gierl, Heribert
79
Grewal, Dhruv
78
Sheth, Jagdish N.
77
Laroche, Michel
73
Loureiro, Sandra Maria Correia
73
Dwivedi, Yogesh Kumar
72
Bagozzi, Richard P.
69
Spiller, Achim
69
Walsh, Gianfranco
69
Nayga, Rodolfo M.
68
Agarwal, Sumit
67
Septianto, Felix
67
Sharma, Piyush
67
Stavins, Joanna
66
Jang, Soocheong
65
Verhoef, Peter C.
63
Wansink, Brian
63
Bruwer, Johan
62
Paul, Justin
61
Rajagopal
58
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Ko, Eunju
55
Thøgersen, John
55
Krishna, Aradhna
54
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digital advertising : theory and research
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Electronic commerce research
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
3
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
5
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
6
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
7
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
8
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
9
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
10
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
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