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~person:"Pelsmacker, Patrick de"
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Consumer behaviour
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Pelsmacker, Patrick de
Bruhn, Manfred
264
Homburg, Christian
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Tarp, Finn
190
Esch, Franz-Rudolf
187
Huber, Frank
187
Burmann, Christoph
176
Bauer, Hans H.
168
Meffert, Heribert
152
Herrmann, Andreas
151
Kotler, Philip
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Wiedmann, Klaus-Peter
145
Han, Heesup
133
Sheth, Jagdish N.
131
Belk, Russell W.
121
Kumar, V.
118
Mattila, Anna S.
118
Tomczak, Torsten
114
Phau, Ian
113
Gierl, Heribert
105
Grunert, Klaus G.
103
Keller, Kevin Lane
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Baumgarth, Carsten
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Verhoef, Peter C.
98
Melewar, T. C.
97
Spiller, Achim
95
Grewal, Dhruv
91
Ahlert, Dieter
90
Cuong Viet Nguyen
86
Foxall, Gordon R.
86
Lusk, Jayson L.
86
Khare, Arpita
84
Pepels, Werner
84
Loureiro, Sandra Maria Correia
83
Rajagopal
83
Vrontis, Demetris
83
Rand, John
82
Usman, Osly
79
Bagozzi, Richard P.
78
Dwivedi, Yogesh Kumar
78
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Advertising in new formats and media : current research and implications for marketers
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Brand management in emerging markets : theories and practice
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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1
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
9
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
10
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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