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~person:"Pelsmacker, Patrick de"
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Brand management
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Pelsmacker, Patrick de
Esch, Franz-Rudolf
160
Burmann, Christoph
145
Bruhn, Manfred
133
Meffert, Heribert
123
Kotler, Philip
103
Baumgarth, Carsten
95
Wiedmann, Klaus-Peter
85
Melewar, T. C.
82
Keller, Kevin Lane
79
Homburg, Christian
77
Tomczak, Torsten
76
Huber, Frank
75
Bauer, Hans H.
66
Balmer, John M. T.
60
Ahlert, Dieter
58
Pepels, Werner
53
Vrontis, Demetris
50
Phau, Ian
49
Kirchgeorg, Manfred
48
Kumar, V.
48
Sheth, Jagdish N.
46
Loureiro, Sandra Maria Correia
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Bang, Nguyen
43
Foroudi, Pantea
43
Ko, Eunju
43
Christodoulides, George
40
Herrmann, Andreas
40
Kitchen, Philip J.
39
Rajagopal
39
Schmidt, Holger J.
39
Kapferer, Jean-Noël
38
Langner, Tobias
38
Merrilees, Bill
38
Pitt, Leyland F.
37
Schultz, Don E.
36
Aaker, David A.
34
Fantapié Altobelli, Claudia
34
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of business research : JBR
1
Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Marketing letters : a journal of research in marketing
1
SpringerLink / Bücher
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
36
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1
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
2
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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