//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pergelova, Albena"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Orientación estratégica, innov...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Automotive industry
1
Behaviour
1
Cognition
1
Emotion
1
Higher education institution
1
Hochschule
1
Internet
1
Internet marketing
1
Kfz-Industrie
1
Kognition
1
Market segmentation
1
Marktsegmentierung
1
Online-Marketing
1
Peru
1
Spain
1
Spanien
1
Students
1
Studierende
1
Verhalten
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pergelova, Albena
Rialp Criado, Josep
64
Rialp Criado, Alex
30
Llonch Andreu, Joan
10
Eusebio, Rossano
9
Prior, Diego
8
Criado, Josep Rialp
7
Pilar López Belbeze, M.
7
García Canal, Esteban
4
Llaneza, Ana Valdés
4
Alarcón-del-Amo, María-del-Carmen
3
Angulo-Ruiz, Fernando
3
Criado, Alex Rialp
3
Donthu, Naveen
3
Duarte, Cristina Lopez
3
Garcia-Canal, Esteban
3
Knight, Gary A.
3
Stoian, Maria-Cristina
3
Cantú, Laura Zapata
2
Capelleras, Joan-Lluís
2
Escandon-Barbosa, Diana
2
Federico, Juan S.
2
Filipescu, Diana A.
2
Freixanet, Joan
2
Kantis, Hugo D.
2
Lafuente, Esteban
2
Lamberti, Giuseppe
2
López Belbeze, M. Pilar
2
López Duarte, Cristina
2
Pundziene, Asta
2
Riddle, Liesl
2
Ripollés Meliá, María
2
Valdés Llaneza, Ana
2
Alarcón, María del Carmen
1
Alarcón-Del Amo, Maria del Carmen
1
Aluja, Tomas
1
Andreu, Joan Llonch
1
Angulo, Fernando
1
Arbona, Alexei
1
Axinn, Catherine Nancy
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing for higher education
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena
;
Prior, Diego
;
Rialp Criado, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
Saved in:
2
A market segmentation approach for higher education based on rational and emotional factors
Angulo, Fernando
;
Pergelova, Albena
;
Rialp Criado, Josep
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008653911
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->