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Applications of the sciences in marketing management
Bass, Frank M. (contributor); King, Charles W. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000050369
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A large-scale systems view of consumer-behavior research
Burger, Philip C.; King, Charles W.; Pessemier, Edgar A. - In: Explorations in consumer behavior : a symposium held at …, (pp. 229-252). 1968
Persistent link: https://www.econbiz.de/10001966228
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Personality, activity, and attitude predictors of consumer behavior
Pessemier, Edgar A.; Tigert, Douglas J. - In: New ideas for successful marketing : [National …, (pp. 332-347). 1966
Persistent link: https://www.econbiz.de/10003649723
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Can new product buyers be identified?
Pessemier, Edgar A.; Burger, Philip C.; Tigert, Douglas J. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 349-354
Persistent link: https://www.econbiz.de/10002637874
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Complementary and substitute patterns of purchasing and use
Bass, Frank M.; Pessemier, Edgar A.; Tigert, Douglas J. - In: Journal of advertising research 9 (1969) 2, pp. 19-27
Persistent link: https://www.econbiz.de/10001879272