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~person:"Pessemier, Edgar A."
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Pessemier, Edgar A.
Tigert, Douglas J.
27
King, Charles W.
12
Ring, Lawrence J.
6
Serpkenci, Ray R.
5
Bass, Frank M.
4
Arnold, Stephen J.
3
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3
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2
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2
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2
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2
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Journal of advertising research
1
Journal of marketing research : JMR
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
The Wiley marketing series
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Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
Saved in:
2
A large-scale systems view of consumer-behavior research
Burger, Philip C.
;
King, Charles W.
;
Pessemier, Edgar A.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 229-252)
.
1968
Persistent link: https://www.econbiz.de/10001966228
Saved in:
3
Personality, activity, and attitude predictors of consumer behavior
Pessemier, Edgar A.
;
Tigert, Douglas J.
- In:
New ideas for successful marketing : [National …
,
(pp. 332-347)
.
1966
Persistent link: https://www.econbiz.de/10003649723
Saved in:
4
Can new product buyers be identified?
Pessemier, Edgar A.
;
Burger, Philip C.
;
Tigert, Douglas J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 349-354
Persistent link: https://www.econbiz.de/10002637874
Saved in:
5
Complementary and substitute patterns of purchasing and use
Bass, Frank M.
;
Pessemier, Edgar A.
;
Tigert, Douglas J.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10001879272
Saved in:
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