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Peters, Ellen
Cole, Catherine A.
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Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing Letters
19
(
2008
)
3
,
pp. 355-365
Persistent link: https://www.econbiz.de/10005680439
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