Decision making and brand choice by older consumers
| Year of publication: |
2008
|
|---|---|
| Authors: | Cole, Catherine ; Laurent, Gilles ; Drolet, Aimee ; Ebert, Jane ; Gutchess, Angela ; Lambert-Pandraud, Raphaëlle ; Mullet, Etienne ; Norton, Michael ; Peters, Ellen |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 355-365
|
| Publisher: |
Springer |
| Subject: | Older consumers | Decision making | Choice |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005680439