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Measuring customer perceived online service quality: Scale development and managerial implications
Yang, Zhilin; Jun, Minjoon; Peterson, Robin T. - In: International journal of operations & production … 24 (2004) 11-12, pp. 1149-1174
Persistent link: https://www.econbiz.de/10006814446
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Measuring customer perceived online service quality: Scale development and managerial implications
Yang, Zhilin; Jun, Minjoon; Peterson, Robin T. - In: International journal of operations & production … 24 (2004) 11, pp. 1149-1174
Persistent link: https://www.econbiz.de/10006815009
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I Read About It Online... - Web-based product reviews provide a wealth of information for marketers.
Yang, Zhilin; Peterson, Robin T. - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 26-32
Persistent link: https://www.econbiz.de/10007103247
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Services quality dimensions of Internet retailing: an exploratory analysis
Yang, Zhilin; Peterson, Robin T.; Cai, Shaohan - In: The journal of services marketing 17 (2003) 6-7, pp. 685-700
Persistent link: https://www.econbiz.de/10007103662
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Customer perceived value, satisfaction, and loyalty: The role of switching costs
Yang, Zhilin; Peterson, Robin T. - In: Psychology & marketing 21 (2004) 10, pp. 799-822
Persistent link: https://www.econbiz.de/10006962593