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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
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Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: The journal of services marketing 36 (2022) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
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Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang; Garrett, Tony C.; Phau, Ian; Zheng, Bing - In: Journal of business research : JBR 117 (2020), pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa; Phau, Ian - In: Australasian marketing journal 24 (2016) 3, pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
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The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat; Phau, Ian - In: Marketing intelligence & planning 41 (2023) 5, pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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Religiosity and digital piracy : an empirical examination
Casidy, Riza; Phau, Ian; Lwin, Michael - In: Services marketing quarterly 37 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
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Digital piracy
Phau, Ian (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671854
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Validating the Customer Satisfaction Survey (CSS) Scale in the Australian fast food industry
Phau, Ian; Ferguson, Graham - In: Australasian marketing journal 21 (2013) 3, pp. 147-154
Persistent link: https://www.econbiz.de/10010125800