//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pieters, Rik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gouden tijden voor motivatie b...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
27
Konsumentenverhalten
27
Theorie
13
Theory
13
Brand management
8
Markenführung
8
Perception
8
Wahrnehmung
8
Brand
7
Markenartikel
7
Advertising effects
6
Werbewirkung
6
Advertising
5
Experiment
5
Werbung
5
Brand image
4
Emotion
4
Markenimage
4
Market research
4
Marketing
4
Marktforschung
4
Bayes-Statistik
3
Bayesian inference
3
Bibliometrics
3
Bibliometrie
3
Cognition
3
Imitation strategy
3
Imitationsstrategie
3
Kognition
3
Print advertising
3
Printwerbung
3
Product counterfeiting
3
Produktpiraterie
3
USA
3
United States
3
Welt
3
World
3
advertising
3
Beziehungsmarketing
2
Communication
2
more ...
less ...
Online availability
All
Undetermined
11
Free
4
Type of publication
All
Article
45
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Aufsatz im Buch
6
Book section
6
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
53
Author
All
Pieters, Rik
Pieters, R.
29
Wedel, Michel
18
Zeelenberg, M.
8
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Verhallen, T.M.M.
6
Horen, Femke van
4
Baumgartner, H.
3
Lans, Ralf van der
3
Roest, H.C.A.
3
Bijmolt, T.H.A.
2
Hartog, M.
2
Jong, Martijn G. de
2
Louro, M.J.S.
2
Rosbergen, E.
2
Wedel, M.
2
Weijters, Bert
2
Zhang, Jie
2
Allen, D.
1
Aribarg, Anocha
1
Bagozzi, R.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Bougie, J.R.G.
1
Coelho do Vale, Rita
1
Dam, E.
1
Eimers, M.Y.
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Fidrmucova, J.
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Gronhoj, A.
1
Grunert-Beckmann, S.
1
more ...
less ...
Institution
All
Center for Economic Research <Tilburg>
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
All
Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Discussion paper / Center for Economic Research, Tilburg University
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
Saved in:
2
Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000995208
Saved in:
3
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
4
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
5
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
6
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
7
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
8
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
9
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
10
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->