In this study, we shed light on the unexplored potential of customer co-design in a mass customization (MC) setting to contribute to the promotion of sustainable consumption. We theoretically derive and empirically test several opportunities for companies to improve sustainable consumption and...

Additive manufacturing (AM), colloquially known as 3D printing, is currently being promoted as the spark of a new industrial revolution. The technology allows one to make customized products without incurring any cost penalties in manufacturing as neither tools nor molds are required. Moreover,...

A considerable body of literature has studied the idea of producing and marketing customized goods and services according to individual customer needs, addressing the growing importance of strategies like mass customization or personalization in business practice. However, customization research...