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Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
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Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products
Guido, Gianluigi; Piper, Luigi; Prete, M. Irene; … - In: Psychology & marketing 34 (2017) 2, pp. 215-226
Persistent link: https://www.econbiz.de/10011638748
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The influence of negative travel-related experience on tourist's brand loyalty
De Cosmo, Lucrezia Maria; Piper, Luigi; Mileti, Antonio; … - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 351-368
Persistent link: https://www.econbiz.de/10014330964
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The pink bias : consumption choices of pink-colored products
Mileti, Antonio; Piper, Luigi; Rizzo, Cristian; Guido, … - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10014290802
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Internet of things and big data as enablers for business digitalization strategies
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: Technovation : the international journal of … 98 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012608011