The influence of negative travel-related experience on tourist's brand loyalty
Year of publication: |
2023
|
---|---|
Authors: | De Cosmo, Lucrezia Maria ; Piper, Luigi ; Mileti, Antonio ; Guido, Gianluigi |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 3, p. 351-368
|
Subject: | Negative events | Brand loyalty | Choice difficulty | Brand switcher | Airline sector | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Markenartikel | Brand | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Fluggesellschaft | Airline | Markenimage | Brand image |
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